Ikea starts a new publicity campaign

Ikea publicity campaign

They call it a "Captcha", a short for "Completely Automated Public Turing test to tell Computers and Humans Apart" (I bet even the nerds amongst you did not know that one, did ya?).

Captcha's are used in places where users can leave "fast input", like in blog comments. To avoid automated SPAM-comments, you have to type in the letters/numbers before the blog accepts your comment.

Normally, the letters/numbers are random, but I just came across a blog where the input was "Ikea"... I wonder if it was a coincidence, or if Ikea would have been innovative enough to think of this as a new publicity outlet.
Maybe the next generation Captcha's will help us discover the real values in life. How about these future Captcha's?

  • Coca-Cola is healthy
  • Eating McDonald's is patriotic
  • The War in Iraq was Well Worth It
  • The economy is fine
  • Pollution is a Media Invention
  • So is Climate Change
  • Oil Spills are Natural
  • So is Arctic Drilling
  • ....
BTW, the Ikea thing reminds me of a picture I've had for years, but never found the opportunity to publish. Think it is hilarious. Can't remember where I got it from.

Ikea suicide joke


Antonella 11 June, 2010 11:21  

well, after all 'captcha' has a few letters in common with 'captology', see http://en.wikipedia.org/wiki/Captology or for those serious about citations: http://portal.acm.org/citation.cfm?id=1120301

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