The Majestic Plastic Bag

We featured several good and bad examples of advocacy for nonprofit causes. Here is a type we have not featured before: "The Majestic Plastic Bag" is a "mockumentary": it uses the format of a documentary, in a sarcastic jacket, to drive home a strong message.

The video is made by Heal the Bay, a nonprofit environmental organization dedicated to making Southern California coastal waters and watersheds safe, healthy and clean. They use research, education, community action and advocacy to pursue their mission.